March 9, 2002

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Saturday, March 09, 2002


Is there any truth to the axiom that 18-to-34 year olds are the most profitable age range to market to? That and The McLaughlin Group for kids this week on On the Media.

The 18-to-34 Myth

The axiom is ubiquitous: advertising directed at a younger audience, preferably aged 18-to-34, is always more profitable than advertising to older people. But is it true? Bob looks into the myth that’s shaped Madison Avenue for years.


Did 9/11 Change Foreign News?

The past 30 years we’ve seen a consistent decline in the amount of foreign news broadcast on American television. But after Sept. 11, TV news execs promised to beef up their coverage from abroad. Host Brooke Gladstone investigates the past six months of TV news to find out if the ...


Crackdown on Pakistani Press

Last week Pakistani president Pervez Musharraf said that murdered Wall Street Journal reporter Daniel Pearl had been “too intrusive” in his investigation of government corruption. The president has also been threatening the domestic press. Intimidation by government agencies led Shaheen Sebhai to quit his job as editor of Pakistan’s News ...


Internet and Government Control

The topic of Internet regulation seems boring at best (think “high speed web access” and “restricting broadband”) and confusing at worst (think “baby bells” and “Tauzin-Dingell.”). It’s Congress’ job to handle both the boring and confusing, and there is a bill on the table tackling just those issues. But are ...


ESPN’s Fictitious Knight

Sports network ESPN’s original movie debut this weekend features a red-sweater-clad Brian Dennehy tossing around swears and chairs in his portrayal of controversial college basketball coach Bobby Knight. Does this fictional account of a newsmaker ESPN frequently covers taint the journalistic integrity of the sports news station? Bob asks ESPN ...


Model Champions Human Rights, Sues Tabloid

Supermodel Naomi Campbell has found a new way to stop British tabloids from publishing details of her personal life: claim a right to privacy based on new European human rights legislation. Her court case is being watched by a lot of gossip reporters, because a win for Campbell could mean ...



Journalists make mistakes, enough so that most newspapers publish daily corrections along with their headlines, articles and crossword puzzle. In its storied history, the New York Times has averaged seven goof-ups a day, the best of which are collected in the book “Kill Duck Before Serving.” Brooke chats with the ...


Misleading Marketing

If you don’t want to end up on the “Time, Inc. Bad Debt File,” you had better pay your overdue bills. If you don’t want overdue bills, you had better not sign up for Time’s “Preferred Subscribers’ Automatic Renewal Program.” But to avoid that, you may need a magnifying glass ...


CBS’ “9/11”

Six months after the World Trade Center attacks, CBS is broadcasting remarkable footage captured by filmmakers making a documentary on firefighters. The footage comes packaged in an hour-long special complete with slow motion and poignant music to wring out the “proper” emotions from its audience. Brooke responds to the advanced ...


McLaughlin for Kids

The David Letterman-Ted Koppel dust-up shows that courting young people is priority number one in TV business. It’s odd, then, that Sunday morning talk shows remains decidedly anti-youth. OTM would like to change that, and tests out a mini-version of The McLaughlin Group.


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