The 18-to-34 Myth

Saturday, March 09, 2002

The axiom is ubiquitous: advertising directed at a younger audience, preferably aged 18-to-34, is always more profitable than advertising to older people. But is it true? Bob looks into the myth that’s shaped Madison Avenue for years.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.