Misleading Marketing

Saturday, March 09, 2002

If you don’t want to end up on the “Time, Inc. Bad Debt File,” you had better pay your overdue bills. If you don’t want overdue bills, you had better not sign up for Time’s “Preferred Subscribers’ Automatic Renewal Program.” But to avoid that, you may need a magnifying glass to read the fine print on a Time, Inc. magazine subscription form. Florida’s Attorney General office is looking into Time’s suspicious marketing-by-mail. OTM’s John Solomon reports.

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