Viral Marketing

Saturday, February 16, 2002

Barflies with low self-esteem have another reason to pout: the attractive stranger offering to buy you a drink may only be part of a campaign designed to enhance the image of a new beverage. Disguising ads as everyday interactions may sound Orwellian, but it proves to be pretty effective in a society deadened to advertising. OTM’s Jad Abumrad reports on in-person promos.

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