Product Placement

Saturday, August 18, 2001

The idea of getting a company's brand name exposure on TV or in movies has grown from an offshoot of marketing and entertainment into a large industry of its own. Brooke talks with producer Lianne Halfon about the product placement hassles that bogged down nearly every scene during the filming of "Ghost World." And Bob talks with Greg Mezzatesta, President of UPP Marketing Enterprises, about public radio station KCRW’s decision to put its mugs and music on the small and large screen.

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