Crackerjack

Saturday, August 04, 2001

Since 1912, when they decided to insert a toy in every box, the makers of Crackerjack haven’t done much to promote their product. But the caramel-coated popcorn and peanut snack survived for more than a century, anyway, perhaps because of one fateful reference -- in the song “Take Me Out to the Ballgame.” On the Media’s Producer-At-Large Mike Pesca looks into the greatest example of product placement in history.

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