MTV: Pulling Back the Curtain on Pulling Back the Curtain

Saturday, July 28, 2001

A few years ago, marketers began to send kids the message: You matter. Your tastes matter. Your discretionary income matters. Naturally, the kids agreed and sat back as a hundred forms of media competed for their attention. MTV won. On the Media’s Producer-At-Large, Mike Pesca, looks at the behind-the-behind-the phenomenon on that channel.

Leave a Comment

Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.