MTV: Pulling Back the Curtain on Pulling Back the Curtain

Saturday, July 28, 2001

A few years ago, marketers began to send kids the message: You matter. Your tastes matter. Your discretionary income matters. Naturally, the kids agreed and sat back as a hundred forms of media competed for their attention. MTV won. On the Media’s Producer-At-Large, Mike Pesca, looks at the behind-the-behind-the phenomenon on that channel.

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