April 28, 2001

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Saturday, April 28, 2001


This week on On the Media: marketing prescription drugs, the first 100 days, and ESPN goes fishin'.

Marketing Prescription Drugs

Claritin, Viagra, Lipitor, Celebrex, Prilosec, Xenical. In the last five years, drug commercials have become TV regulars and drug brands have become household names. Bob investigates the potential side effects of advertising prescription drugs.


100 Days

This week President Bush discussed his first 100 days in office, granting interviews with 20 major media organizations. The 100 days review has become an American media tradition, but Jake Tapper, host of CNN’s “Take Five” and political columnist for Salon.com, wonders where’s the magic in 100 days.


Suing for Sources

You can lead a public official to a microphone, but can you force him to comment? In Wilkes Barre, Pa., the Times Leader is fighting the County Commissioner’s “selective silence.” Host Brooke Gladstone talks to the Times Leader and its competitor, the Citizens’ Voice, about equal access to public officials.


Nicholson Baker

In the 1970’s, microfilm was an archivist’s dream. Reducing thousands of heavy paper books to thin plastic sheets in hundreds of small plastic reels seemed to make sense. But author Nicholson Baker wants to halt the assault on paper. Brooke talks to Nicholson Baker, author of “Paper Chase,” about the ...


Word Watch: Extreme

In the latest installment of our ongoing series, On The Media’s Tony Maciulis notes how advertisers go to extremes with the word “extreme.”


Tarcey Munaku

Zimbabwean political journalist Tarcey Munaku came to New York to learn what its like to cover politics in the United States. Practicing journalism in the United States has its hurdles, but journalism in Zimbabwe can be a life-threatening occupation. Reporter Amy Eddings wonders what the American media can offer a ...


The Week

From the people who brought you Maxim, there’s a new British media import, “The Week”, a news digest for the overwhelmed and under informed. Bob talks to William Falk, Editor of “The Week,” about his new cure for information overload.


ESPN Goes Fishing

Until recently, bass fish have managed to maintain a low media profile. But when ESPN acquired BASS (Bass Anglers Sportsman Society), bass fishing hit the big time. On The Media’s Producer-at-Large Mike Pesca has the story.


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