Saturday, February 10, 2001
The sci-fi flick Left Behind” is out in theaters this month. Based on the idea of the second coming of Christ, the Left Behind book series has sold 33 million copies. The video based on the books was one of the top releases in 2000. But the feature film faces a bigger hurdle. Left Behind's Productions company in conjunction with churches and Christian book stores is renting out almost 1,000 theaters throughout the country. Will it bring forth a new era in movie marketing and content, or are they just preaching to the choir? On The Media’s Mike Pesca has the story.