Just Say Know

Friday, June 12, 2009

Transcript

Methamphetamine addiction has overwhelmed many western states. So in 2005 the Montana Meth Project was launched. The group approached the meth crisis as a consumer marketing problem and created a shocking ad campaign that’s spread to 7 states. Nitsa Zuppas Executive, director of the Siebel Foundation, told us last year that the ads work.

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Comments [2]

Mark P from San Mateo, CA

I believe the Meth Project was started by the Siebel Foundation, not the Seibel Foundation. It's spelled wrong in the story summary and in the transcript, and, I believe, pronounced incorrectly in the broadcast.

Jun. 23 2009 01:12 AM
Eric C from www.onviolence.com

Why did anti-meth advertising work? Why did it work even though it was gory? Because Meth is terrible.

Past anti-drug advertising depicts teenagers high on marijuana shooting each other, letting babies die, running over kids, having their lives end tragically, etc. And yet half the people I know smoke pot, and only a handful have a problem with it.

I only know three people who have done Meth, and each had their lives ruined. Propaganda only works if there is a truth behind it, and the truth is meth sucks. The advertising worked because their "product" was a good one.

Jun. 13 2009 06:23 AM

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