Just Eat It

Friday, July 17, 2009

Transcript

There are a few things you can do with a printed newspaper that you can't with websites: start a fire, wrap a present or make paper-mâché. But you can also eat it. Todd Wheeler of the marketing company US Ink is working to get flavor strips into food advertisements. He says they could provide a much-needed new revenue stream for newspapers.

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Comments [4]

Joe Danowsky from Bala Cynwyd, PA

Beyond FDA labeling standards, which I hope are applicable, the flavor-strip industry should carefully abstain from including food allergens in samples that may come into the hands of children.
I have previously complained to our regional newspaper about cereal and candy samples delivered with the paper, because some samples have included food allergens, specifically peanut. Small children may find these potentially life-threatening items before the parents do.

Jul. 19 2009 11:51 AM
smidely

When I am in the mood for paper that tastes like food I order the Chicken Tenders.

Jul. 18 2009 10:46 AM
The Big Willie

This might be slightly off topic but my computer just f@rted.

Jul. 18 2009 09:18 AM
anonymous

Au contraire. You can do all of those things with a web paper as well. All you have to do is print it out.

As for the flavor strips, well, thanks, but I've already got a kitchen pantry.

Jul. 17 2009 04:40 PM

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