Give it Back

Friday, July 31, 2009


Last week the AP announced plans to electronically tag their online content so illegal use will be easier to track. The Fair Syndication Consortium, which includes The New York Times and The Washington Post, is trying to get a piece of the ad revenue other sites make off their member's content. But New York Times blogger Saul Hansell questions whether these efforts will work.

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Comments [2]


Another bunch of technically naive ideas to save the newspaper industry (but have been gripped by OTM's programs on the slow motion car crash going on here).

AP's idea to 'put a piece of code' to track readership on other sites doesn't work (cut and paste some text - notice any code coming with it?). You can sometimes use an image to track but that relies on someone copying the image as well as the text...

Attributor relies on being able to visit websites with their crawler regularly. Many webmasters who see something crawling their sites using bandwidth all the time and not seeing any benefits just block at the firewall or webserver (it will usually come from the same addresses or use the same user-agent description).

Wherever you look: search engine optimisation, cost structures, screen v print layout etc (see ) the newspaper industry just seems to have the wrong mindset - Rupert Murdoch's recent paywall comments being merely the latest incarnation as he shows a lack of understanding of the importance of search to ad revenue.

Aug. 11 2009 08:11 PM
Steven H.

'Consorshum' - I had no idea Americans pronounced it this way.

Aug. 02 2009 02:07 PM

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