You Decide, We Report

Friday, October 09, 2009


Google recently released a video explaining how it ranks news stories. Brent Payne, director of search engine optimization for Tribune Interactive, was paying attention. His job is to ensure that a Tribune article lands on the front page of Google’s search results. Will Google lead newspapers to cover stories they wouldn’t have in the past? Payne says yes, but he insists that the Search Engine Optimizer hasn't affected the company's journalistic integrity.

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Comments [4]

brian from laveen, AZ

to what extent do people actually get their news from Google searches? I for one return to trusted news sources. One way they build that trust is precisely by speaking their own minds, offering their own judgments. The fact that the Tribune has put in charge of its content someone whose critical thinking faculties are so clearly compromised demonstrates their utter lack of judgment.

Oct. 13 2009 03:32 PM
Francisco from Newcastle upon Tyne, UK

I have to take issue with your interviewee -- the press has always had feedback on how it's doing: letters to the editor, sales/viewing/listening figures, the vibe of "the mood on the street", etc.

I agree with Derek above on the rights and wrongs of overly listening to the SEO.

Oct. 13 2009 06:43 AM
paolo vitali from genoa, northern italy

congrats about your full immersiom life into the USA.
you must be very intelligent to absorb their culture. Bewhare about the icy cold winding winter coming, though you are so much younger than me, your atibodies will protect you from annual flue and A1swine flue,no matter you'll get a vaccine shot ot not. Plrsdo't hate me becouse of my bad character.I trust you, and today my ultra right nzi goverment is passing a bill condamning homophobia acts and attempts ,like a major crime as attacking foreigners with a different cultural or religiuos atttitude

Oct. 13 2009 02:55 AM
Derek Powazek from San Francisco

It's a shame that competent journalists are getting seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers. It dumbs-down the content, which turns off your real audience, which ultimately makes you less valuable to advertisers. If you want to know why there’s so much remnant advertising on online news sites, it’s because you’re treating the stories like remnants already.

Remember this: It’s not your job to create content for Google. it’s their job to find the best of the web for their results. Your audience is your readers, not Google’s algorithm.


Oct. 12 2009 05:04 PM

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