Matt Cutts, Head of Google's Web Spam Team
Friday, February 25, 2011
When most companies try to improve their search engine optimization the search engine they're optimizing is Google. But the ease of a Google search belies the hard work that Google engineers like Matt Cutts do behind the scenes to assure that search isn't gamed or unfairly manipulated. Cutts explains how Google must set the search rules, over and over again.
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