How Search Engines are Changing Journalism
Friday, February 25, 2011
As online news outlets vie for search engine supremacy, journalists are learning to write their stories so that they appear on top of search results. Perhaps no outfit does this better than The Huffington Post. The site was just bought by AOL for a whopping 315 million dollars. Slate's Farhad Manjoo says that the driving force behind The Huffington Post's web traffic is their SEO-savvy style.