The Formula for a Most-Emailed Story
Friday, February 25, 2011
What motivates people to want to share a newspaper article with a friend, co-worker or grandma? What makes some stories climb to the top of the "most e-mailed list"? Professors Katherine Milkman and Jonah Berger studied The New York Times' most e-mailed list for months, combing through thousands of articles. They discovered a surprising characteristic of most “most e-mailed” stories. Professor Milkman explains.
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