Churning Out PR

Friday, March 04, 2011


A new website in the UK is trying to help the public distinguish between independent journalism and reports that simply regurgitate information from publicists. Churnalism allows users to compare press releases with actual news articles to see how much they overlap. Martin Moore is the Director of the Media Standards Trust, the organization that launched the site. He explains how independent journalism is increasingly being replaced with “churnalism.”

Comments [1]

Stacy Harris from Nashville, TN

Kudos to Martin Moore!

He is truly an inspiration to we scribes who have a pr background, yet who strive to produce both original and newsworthy reporting for our readers on an ongoing basis.

Stacy Harris
Publisher/Executive Editor/Media Critic
Stacy's Music Row Report

Mar. 07 2011 01:02 AM

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