Pom Wonderful Presents The Greatest Movie Ever Sold

Friday, May 20, 2011


Morgan Spurlock's latest film is about product placement and co-promotion, financed entirely by product placement and co-promotion. Spurlock talks to Bob about his film, " Pom Wonderful Presents: The Greatest Movie Ever Sold" and about the compromises filmmakers make in order to secure Hollywood ad revenue.

Comments [2]

Frank Wang from China

Here in China, as early as 2001 a similar and I believe far more complete movie was made.


Product placement was one of many subjects being satirized in the movie. And I believe the movie get money from a few real product placement.

May. 23 2011 12:36 AM
Charles from Michigan

I was astonished by this story. But not in the way that Bob Garfield and Morgan Spurlock intended.

I heard Bob and Morgan, laughing about how to describe what the film was about. "Whore," "sellout," "sleazy" and "dark side" were all descriptive terms applied to the simple of act of adult businesspeople engaging in negotiations to promote products, companies and services in a free economy.

Bob Garfield nailed it, of course, when he said that anyone would know, that product-manufacturing corporations will be the butt of the joke when Morgan Spurlock comes to town. Corporations are always the butt of the joke on any Morgan Spurlock film, or any Michael Moore film, as well as any NPR news program. I knew that, just as surely as Bob Garfield did.

American companies, I gather, are useful only when they are on the recieving end of union collective bargaining agreements and when they are being announced as sponsors of NPR programming. Otherwise, promoting themselves is somehow a filthy business. Got it.

May. 22 2011 08:54 PM

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