The Redemption of the New York Times Paywall
Friday, July 29, 2011
In January of 2010, facing declining subscriptions and ad revenue, the New York Times announced it would be implementing a paywall. Critics called the decision counter intuitive, saying it would be the undoing of the paper. Reporter Seth Mnookin wrote about the paywall for New York Magazine this week. He tells Brooke that it's actually exceeded even The Times' own expectations.