Books Are No Longer An Ad-Free Zone
Friday, August 19, 2011
You might think it's blasphemy to put advertisements in books, but it's happening. Still, advertising in analog books simply isn't very effective. Digital advertising, with its ability to personalize ads and track who's buying what, may make placing ads inside e-books more effective than advertising inside traditional books. WOWIO is already putting personalized ads at the start and at the end of e-books. Bob spoke with CEO and Chairman of WOWIO Brian Altounian.
Song: For The Trees
For The TreesArtist: Matmos