The Upside of Legal Advertising
Friday, September 16, 2011
Late night ads for lawyers on TV seem like the lowest form of advertising - they prey on the weak and sleep deprived, encouraging them to monetize their misery by starting frivolous lawsuits. But might they actually serve a purpose? Bob talks to legal experts as well as the grandfather of legal advertising, and finds that even the sleaziest ad does something for the common good.