Personal Data and the Election
Friday, January 06, 2012
Increasingly, our experience of a campaign will be fundamentally different then, say, our neighbors. This is because the immense amounts of data we all generate allow campaigns to tailor messaging directly to our particular interests, often in ways we're not fully aware of. Longtime Republican campaign strategist Michael Duhaime explains to Bob how sophisticated data analysis is a key part of who becomes president in November.