Attack of the Reply Girls!

Friday, March 09, 2012


A new crop of cleavage-baring ladies on YouTube known as "reply girls" have been manipulating the video sharing site's related video function in order to cash in on some advertising revenue. Bob speaks to Daily Dot writer Fruzsina Eordogh about the "reply girl" phenomenon and why they are making YouTube users so angry.


JumokeTV - Reply Girl (Song)

Comments [13]

DS from Cincy

I clicked on this because of the picture. Meta?

Jun. 26 2012 08:06 PM
Will Caxton

I rarely watch anything on You Tube, but I admit I'm curious about these Reply Girls. Like it or not, it's capitalism, baby. Any way to make money is valid. People who are upset by that should be working to change the underlying system, not blaming others for being more successful.

Apr. 10 2012 03:12 PM
Adreana Langston from Long Beach, CA

Thank you to OTM for letting me know what these women were about. I watch animal videos all the time and on the super popular ones like "Benson Jesus Christ!" I would see these thumbnails of cleavage and I would never click because I figured it was some sort of spam or pornography advertisement.advertisement. My boyfriend would frequently suggest I click but I would tell him that if the thumbnail is showing breasts that pretty much prooves the video is not about cute animals.

Call these women what they are, people who profit in the sex industry, ie sex workers. The shame is not in being a sex worker per se the shame is in intruding sex work where it does not belong. Like I wrote, I have NEVER seen any of thses videos because I purposely avoided clicking on them. But these videos still intruded on my YouTube experience by crowding out animal related videos that I might have actually wanted to see. Thus some other person with a clever video of their cat riding the Rumba does not get a click from me because I never saw their video in the sidebar and YouTube itself makes less money because I spend less time on the site.

There are a lot of unofficial music sharing videos on YouTube where users upload a videos of a static image with a full song music track under it. THAT would be an appropriate place for a reply girl. She could fim herslef walking around her apartment in her bikini while the soundtrack was a popular song by the same artist as the video to which she is replying. Then the "content" would actually be apprpropriate and not spammy. Since people are actually clicking for the song ther is no harm in watching a pretty body while you listen to it.

Mar. 17 2012 12:31 PM
DMV from Brooklyn

The larger issue remains the disproportionate response of angry YouTube users calling these women derogatory names, physically threatening them, and sharing their private information as retribution. That is worse than spam.

Sam from London, you're mistaken. The women are neither "exploiting" nor "forcing," but doing what YouTube allows. It's annoying, sure, but so is the demeaning tenor of your response.

Mar. 13 2012 11:43 PM

The problem is not so much the boobs; pretty much everyone uses sex to attract attention, even books on philosophy!

The problem is that this is SPAM. The Reply Girl makes a video in which she basically says "I think that was really great." There's no content there.

Mar. 13 2012 03:44 PM
CtPaul from Connecticut

Given this economy, I would be a "reply girl" myself! Who are the bigger whores... these few women trying to make a buck, or Facebook and Google, who never saw a website that they did not want to monetize?

Mar. 13 2012 01:55 AM

I can't agree with Bob that these represent 'cleavage baring' videos. This particular reply girl seems as fully dressed as most anybody you might meet on the street these days. It seems likely that the anger stems from the expectation of the (adolescent male) viewers that if they click on the video she will do something sexy. When they do they see her just chat inanely. They were suckered by their own lust and now they feel cheated. And we all know what happens when adolescent male internet users feel cheated....

Mar. 12 2012 09:18 AM

I hate to admit it but Sam is partially correct. The issue of sexism is systemic of gamer culture, which is why the Reply Girls are even getting so much attention. They pised off the wrong people, angry teen boys, who in turn resort to sexist bs because they've yet to develop the ability to express themselves without being teenage boys about it.

In any case be aware that there is a movement in gamer culture to try to eliminate this vestige of stupidity. By that I mean both Reply Girls, and the sexism / homophobia that is so common.

Mar. 12 2012 01:12 AM
Sam from London

Just so you know the problem does not lie with people clicking on their videos to see cleavage. The problem lies in the fact they clone the original videos tags and title and, by exploitation of the related video system, force their way into the related videos. The videos themselves couldn't be less related and often the girl in the video hasn't even watched the video she's talking about. Don't bust up in here with your feminism crap when you don't know what the hell you're talking about. Your ignorance is just further discrediting women, just like those reply girls.

Mar. 11 2012 08:08 PM
Carol C. from Providence

This is just further evidence of western-world Taliban absurdity; in which women are blamed, labeled as stupid, and shamed for debasing their gender because they are desirable. These gals are smart enough to game the system, while some guys are so easily led they have to use whichever hand is free to click on cleavage.

Please let me know when thinking with your prick will be perceived as unconscionable as showing us your tits. Only then will I know the revolution has arrived.

Carol C.

P.S. If we're allowed to say boobs, I'm assuming prick will be permitted on this feed. Of course, it's possible that talking about lady parts is fair game, but men's are still sacrosanct...

Mar. 11 2012 03:33 PM
DMV from Brooklyn

I agree with Stew. It would have been appropriate to point out that the men who are angry about reply girls are blaming others for their own "inability" to avoid clicking the ads. It is most definitely not a woman's fault when a man reacts to his own temptation, even when that is her goal. Why not discuss the legality of publicly sharing the Reply Girls' info, and physical threats as a response? A disappointing segment.

Mar. 11 2012 11:05 AM
Peg from Southern Tier NY

Why do you think we call them "BOOBS!"

Mar. 10 2012 07:56 AM
Stew from our shared culture of violence against women and sex workers

I love On The Media, but this segment typifies my experience with even the best of popular media: it's all completely submerged in our disgusting sexist culture.

1. Shame on you for letting your guest effectively label these women "sluts and whores" without so much as a "hey, really?" or a "let's explore that." Sure, she said "these women have been called sluts and whores"--but the context made it clear that she wasn't arguing--and you weren't either. I shouldn't have to explain that this sort of language dehumanizes women (*especially* sex workers--have we heard that term? is this the 21st century?) and is part of a culture that uses such cues to single out targets for violence and harassment.

2. Shame on you for airing an 11-year-old's sad parroting of the apparently prevailing view of YouTube dudebros: (paraphrasing) "Curse all these terrible sluts, forcing me to click on their boobs! They should be ashamed!" without once questioning the ridiculous premise, rooted in a sexist double standard and propped up with *really scary* mouth-frothing, violent-sounding male indignation.

3. Finally, shame on you for allowing only a brief mention of what I consider to be the REAL story, where REAL people experience REAL suffering: the targeting of these women for threats, "doxing", harassment and potentially even physical violence (not that emotional violence is any better). This is a disgustingly common practice for silencing and targeting women for violence, empowered by legion upon legion of horrible, entitled men & boys with internet access. Shame on you for not prodding your guest for further information on this topic, or questioning her tacit endorsement of the way in which these women are being "dealt with". It's one thing to complain to Google and YouTube, or to have a community conversation--it's another to countenance violence against women. Oh wait, it's okay, they're not people, they're just sluts and whores.

I hope you'll make an effort to correct some of your oversights, and get in touch with some of these women. Let's hear their stories in their own voices.

Disappointed but hardly surprised,

Mar. 10 2012 07:41 AM

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