Is Online-Only TV Ready For Prime Time?

Friday, May 25, 2012

Transcript

This year the Upfronts - the model that was once used by television channels to sell advertising and show off their slate of shows - was passed to a new platform – online.  Digital programmers held the first ever event to show off their online programming, called the Newfronts.  Bob talks to Sahil Patel, reporter for the online trade publication Cynopsis, about what the brave new world of online-only TV holds in store.

Guests:

Sahir Patel

Hosted by:

Bob Garfield

Comments [1]

Derek from Berkley, MI

I hate to burst Bob's bubble, but these companies do in fact know exactly who is watching what, how much, and how often, as well as what else they do. The technology involved in keeping tabs on what viewers' eyeballs see makes the network television industry look like something out of the Flintstones.

May. 30 2012 03:49 PM

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