Is 'Borrowing' the Secret to Buzzfeed's Success?
Friday, July 06, 2012
The website Buzzfeed is a compendium of internet clickbait – a picture of an 800 pound shark, Mitt Romney looking goofy on a jet ski, 11 Ways To Get Inspired Right Now. But while the content may be trivial, but the website is quite lucrative, so much so that it's begun to hire actual journalists. Slate tech writer Farhad Manjoo decided to try to figure out how the site is able to produce such great content.