eBooks That Read You

Friday, July 13, 2012



Last month, the Association of American Publishers announced a milestone. 2012 is the first year that adult eBooks have outsold adult hardcover books. For the book industry, those sales are especially valuable because they bring in not just revenue but data. As you read from your Kindle, Nook or iPad, the device transmits all the details of how you do your reading – data that is beginning to shape the way books are written. Wall Street Journal reporter Alexandra Alter tells Bob that the new data is a big deal for an industry that has traditionally been unable measure its audience.


Alexandra Alter

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Bob Garfield

Comments [5]


Greetings! I know this is kinda off topic but
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Mar. 07 2013 02:39 AM
Sammy Elias

Alexandra Alter is naive if she thinks the government lack the processing power to monitor everything she and all her friend read. She needs to find out about the NSAA's ambitions for their new processing facility in Bluffdale, Utah.

Jul. 19 2012 11:25 AM

I have heard that ereaders have caused an increase in the reading of romance and erotic novels (Ex. Fifty Shades of Grey) presumably because you do not have to flash the book cover around in public. Interesting that you get privacy from all the strangers and acquaintances who might see you but give up your secrets to your ebook company. They know that you occasionally revisit chapter 6! :-)

Jul. 14 2012 07:42 PM
alamogal from Timbuktu

Just listened to this article and wondered why it would make Amazon, or any book publisher or ebook publishr, any difference to know whether a book was read completely or not. Once a copy of a book is sold, it's sold, correct? This concept applies to ebooks as well, correct? Why then should a book reader's reading patterns make a difference to the publisher or Amazon? I think it's a stretch to think that such data can be used to predict a book reader's purchasing patterns, much less their future reading patterns. The only real value that I can see is if Amazon or the publisher of an ebook decide to monetize a reader's eyeballs while reading somehow, with advertising or something just as insidious. I hope not. Just like with smart phones, the ebook devices appear to have tracker potential for which there should be a warning to consumers. Just my opinion.

Jul. 14 2012 01:58 PM

Scott Turow and Stephen King on this topic, in 2010:


Jul. 13 2012 07:16 PM

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