The Oogieloves in the Great Box Office Misadventure
Friday, September 28, 2012
Producer Ken Viselman, the marketing guru behind the explosive American success of "The Teletubbies" and "Thomas the Tank Engine" had a vision – a movie for toddlers that encouraged the audience to sing, dance and interact with the on-screen action. The result was"The Oogieloves in the Big Balloon Adventure," a movie that debuted in late August and holds the record for the lowest opening weekend box office of all time, earning just $206 per theater. Bob talks to Entertainment Weekly's Grady Smith about what went wrong and Smith's singular fascination with the Oogieloves phenomenon.