The Oogieloves in the Great Box Office Misadventure

Friday, September 28, 2012


Producer Ken Viselman, the marketing guru behind the explosive American success of "The Teletubbies" and "Thomas the Tank Engine" had a vision – a movie for toddlers that encouraged the audience to sing, dance and interact with the on-screen action. The result was"The Oogieloves in the Big Balloon Adventure," a movie that debuted in late August and holds the record for the lowest opening weekend box office of all time, earning just $206 per theater. Bob talks to Entertainment Weekly's Grady Smith about what went wrong and Smith's singular fascination with the Oogieloves phenomenon.



Grady Smith

Hosted by:

Bob Garfield

Comments [2]

Ashleigh from San Antonio

I don't think the movie is going to be bad, but I don't agree with putting toddler movie in the theaters. Young children have a hard enough time as it is to sit through a movie, so trying to make a toddler AND their parents to sit through a film for an hour or two and pay an arm and an leg to see it when you could watch it form your own home where your kid can watch it on their own time and the parents can do their own thing without spending so much on a movie ticket.

Oct. 04 2012 04:33 PM
Brad from Michigan

I worked on Oogieloves as a crew member. I think the reported $20 million is incorrect, unless a great deal of post production work was necessary. When we shot it back in 2009 the reported budget was around $11 million. I suppose you had a chance to verify the number with the producer.

I've not seen the final version, though my family- my wife and two daughters aged 8 and 6 have. No matter what the critics think, it was nice to work on a film where there were no "bad guys", shooting, blood, etc. I don't know how successful the interactive portions of the story were, but the producers get kudos for at least trying to get kids on there feet and move around.

Sep. 30 2012 08:02 PM

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