Blurring the Line Between Advertising and Content

Friday, January 25, 2013


Last week, The Atlantic ran a piece of sponsored content on its website for the Church of Scientology that looked a lot like their standard editorial content. Within 12 hours, the magazine had pulled the article and apologized. Bob talks to digital media management consultant Dorian Benkoil about how the online world is redrawing the line between advertising and editorial — because the alternative may be extinction.


Dorian Benkoil

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Bob Garfield

Comments [1]

Bob Gardner from Randolph, MA

My advice to the scientologists: If you want respect from the media and politicians, don't be cheap. Do what the Moonies did and buy your own newspaper. It worked for them.

Jan. 28 2013 10:06 AM

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