Pioneers of the "Soft Sell"
Friday, April 05, 2013
On Sunday, the critically acclaimed AMC series Mad Men launches its sixth season. On Mad Men we see admen scrambling to match their ads to a new era - the 1960's. But in 1955, one real adman saw the future of advertising and it was funny. WNYC’s Sara Fishko tells the story of the pioneers of the "soft sell."