Pioneers of the "Soft Sell"

Friday, April 05, 2013


On Sunday, the critically acclaimed AMC series Mad Men launches its sixth season. On Mad Men we see admen scrambling to match their ads to a new era - the 1960's. But in 1955, one real adman saw the future of advertising and it was funny. WNYC’s Sara Fishko tells the story of the pioneers of the "soft sell."

Hosted by:

Sara Fishko

Comments [3]

Stewart Kantor from Palo Alto, CA

Sara, I have a question for you. My father worked with Ed Graham until the early 1960's. He was Ed's comptroller until he moved to LA. My father was certain that Ed had died in the late 60's. Is this not the case?

Apr. 11 2013 03:58 PM

Marvelous segment.

Apr. 08 2013 12:59 PM

Webmaster: You need to add the keywords Bob and Ray, Piels beer, Bob Elliott, Ray Goulding to this post. Thats all the good stuff that hiddn in the podcast!

Kudos to Sara for a great story that all fans of radio, tv and advertising history will enjoy.

Apr. 07 2013 10:55 AM

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