A Modern Version of the "Soft Sell"

Friday, April 05, 2013

Transcript

Over the past year, the Pabst brewing company, which makes Old Milwaukee, has honed the "soft sell" to a sharp edge, reminiscent of the brothers Bert and Harry Piel. They have been filming spots starring Will Ferrell that only air in select markets. But these spots have an advantage the Piel commercials didn't - internet virality.

Comments [5]

Ben W from New York, NY

Agreed with Andrew M -- I kept wanting to hear something that would make me laugh. It seems unlikely there were no clips that had humor value, right?

Apr. 24 2013 01:19 PM
Bruce Wayne from Gotham City

I think that Marvel "super" heroes need to reconsider their options. Considering their powers are all less than their DC counterparts, they should retire and let the pros do their job.

Sincerely,
Bruce Wayne

Apr. 09 2013 03:55 PM
Bruce Wayne from Gotham City

I think that Marvel "super" heroes need to reconsider their options. Considering their powers are all less than their DC counterparts, they should retire and let the pros do their job.

Sincerely,
Bruce Wayne

Apr. 09 2013 03:55 PM
Eric S from Seattle

Brooke lauds Budweiser's "innovative" ads, notably the 1995 croaking frogs. But even Wikipedia will tell that spot was a blatant rip-off of an early-'80s commercial for what was then Seattle's own Rainier Beer (https://www.youtube.com/watch?v=Z0IYUXWn3UY), one of scores of freewheeling, truly inventive spots done by a local agency, Heckler Bowker & Assoc's.
OK, that's ancient history. But I'm repeatedly impressed at OTM's cluelessness about media matters (neighborhood blogs, for another) here in the upper left corner. Still, I'm sure its reports from everywhere else are spot-on, and it remains one of my few must-listens.

Apr. 08 2013 12:50 PM
Andrew M from Santa Rosa, CA

Kind of a strange story-- featuring comedians hawking odd products, but devoid of the humor that makes them special. Especially Bob & Ray, terrific comedians who lost their popularity in the 1970's where their deadpan brilliance got lost in the wave of absurd comedy.

This is the 2nd week or 3d where your reporter covering these topics has taken something funny and dried it out into irrelevance, an odd spin.

Other than that, your segments the past few weeks have all been very good. Hope your reporter who covers these segments stops being afraid of celebrating the humor that brought these stories.

Apr. 07 2013 08:56 PM

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