Ads vs. Ad-Blockers

Friday, May 10, 2013


Niero Gonzalez is the founder of a video gaming site called Destructoid. As the site's readers increased, advertising revenue leveled off and Gonzalez soon realized that almost half of his tech-savvy readers were using ad-blocker software. So he asked his readers "what now?" Brooke talks to Gonzalez about his search for new revenue streams.


Niero Gonzalez

Hosted by:

Brooke Gladstone

Comments [2]

ken jacobsen

So what’s the revenue solution? Find a way to charge per article. I don’t want to be stuck in the prison of one newspaper when I have access to hundreds of thousands of them online. And the ‘subscription’ solution supposedly being pioneered by the NYTimes is exactly the opposite of what should be done; it’s a 19th century solution to a 21st century problem.

Meanwhile, it’s impossible to properly read anything with stuff moving around on the page, and why these papers don’t think it should be a problem is beyond my comprehension. Adblock is the only solution to this abject cluelessness.

May. 13 2013 05:04 AM
Philip from Brooklyn, NY

I wouldn't use an ad blocker if some websites didn't pop up ads covering what I am reading while I'm in the middle of reading it. I don't have a problem with ads appearing on the page alongside or between paragraphs of the content. I even will look at them. But when a pop up ad covers the window and then insists on showing me a video or a series of panels with no escape my blood just boils. It doesn't anger me to pay for what I like or to be asked to look at an advertisement in my own good time. I just don't want to be bullied into looking at an advertisement by an advertiser.

May. 12 2013 07:10 AM

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