Ads vs. Ad-Blockers
Friday, May 10, 2013
Niero Gonzalez is the founder of a video gaming site called Destructoid. As the site's readers increased, advertising revenue leveled off and Gonzalez soon realized that almost half of his tech-savvy readers were using ad-blocker software. So he asked his readers "what now?" Brooke talks to Gonzalez about his search for new revenue streams.