The Media Supernova

Friday, May 10, 2013


There are more ways than ever to consume media, and more media than ever to consume. But as the landscape becomes ever more fragmented and advertising revenue continues to stall, Bob and Brooke ask the question: is the Golden Age of content sustainable, or just a supernova, a dying star burning exceptionally bright?

Comments [6]

Matt from Iowa

With the Vine becoming what it is, I would love to see a move to all original content. The Vine could feature one of their 6 second video posters and give them more time to strut. Maybe they could give 15 seconds or 2 minutes or 5 minutes or 10-15 minutes to a different featured poster each [selected amount of time] and boring television could be replaced by completely original content. I would say the featured posters could be elected by the Vine viewers, but with the way our singing contest shows and actual elections turn out, I'm reluctant to suggest it too heavily.

May. 14 2013 12:45 AM
Emily from Boston Area

I very much enjoyed your show this week. I would have liked to hear more about the business of e-publishing printed content, and in particular the pricing of it. As an occasional consumer of paid digital content, I am frequently annoyed by the price not because I don't think the content is worth it, but because it seems that the digital version is not enough of a discount off of the physical version. When you buy a book or newspaper in a bookstore, you are not only paying the author and editor and so forth who created the content, but you are also paying for the paper and the printing and binding of the book; for the packaging and shipping and storage of the book; for a distributor or wholesaler to make their profit; for the retail store to make a profit; for the markdowns of damaged books; for the risk that no one will buy it and they will all be remaindered; etc. When content is digital, the only production and distribution cost outside of that of creating the content is bandwidth. I am perfectly happy to pay for digital content, but when it isn't much cheaper than the hardcopy version I can't help feeling that I'm being ripped off.

May. 13 2013 04:06 PM
Jessie Henshaw from Way Uptown

You know, you're pretty much nuts to have never responded to me on the quite real and virtually inevitable, efficient and democratic way, to self-fund all this stuff. You'd have to let me help do what nature would want to do with energizing a global complex network system, by taking the concept of Public Radio to the absolute limit.

We'd all get the media we want, and pay the best content provider directly, if we just offered the channel $0.25 an hour, as if a cheap subscription to all media for everyone. Wouldn't that be "fair and balanced", just pay bottom dollar for the stuff, but still more than it generally makes with advertising??

Honest, it's really what nature would want us to do, and would be catching.

May. 12 2013 03:12 PM
draxtor from somewhere in California

Enjoyed the show tremendously [like I do every week!] but you missed an important phenomenon in digital media: user-created open-ended virtual worlds like Second Life where people can monetize their creativity be it in making digital trees, fashion or fantastic avatars, simulate long-gone Weimar era Berlin in a surprisingly accurate role-playing environment or simply stream live music into a universe full of receptive fans of their brand of Post Rock [i.e. all examples of my new bi-weekly reportage show "World Makers" at ] . Not only do many people make darn good money with virtual goods [SL has an in-world economy of 500 US$ million +], they also spend LESS time watching TV and consuming other forms of entertainment. Niche? Yes, perhaps today but destined to change and impact everything! Truth is just like on the internet not everything in SL is stunning aesthetic beauty: it lives side by side with some pretty awful stuff [just like YouTube is not all brilliance or my show hahaha] but that is the beauty and the appeal is it not, Brooke? TopCat next to immersive art of the highest caliber = democracy of content creation! Not everyone watches Game of Thrones.....

May. 12 2013 01:30 PM
Shreeram from California

Excellent show from start to finish. More people should be doing this kind of work.

May. 12 2013 05:25 AM
David Stanley from 78209

One reason you missed for why people use Ad Blockers is that over the years there has gotten to be too many ads. Large blocks of ads several times during a program just make it unwatchable.

This in effect is overcharging for the programming. We're willing to pay a fair price. We used to pay cable for programs without ads, but that has now changed. Lots of people are willing to pay Hulu for fewer ads. Netflix has saved television for us.

May. 11 2013 09:00 AM

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