The Future of Streaming Video

Friday, May 10, 2013

Transcript

As eyeballs continue to shift from TV to streaming online video, it remains doubtful that digital ad dollars will ever rival their analog predecessors. Meanwhile, companies like Netflix, Hulu, and YouTube continue to experiment with subscription and advertising models. Brooke sits down with Peter Kafka of All Things Digital, to ask him what the future holds for shows like Mad Men, and for YouTube stars like Ryan Higa.

Guests:

Peter Kafka

Hosted by:

Brooke Gladstone

Comments [4]

Michael Charlton

Holywood has been stuck in a decades old broadcast TV mindset ever since the 1950s. The channel line-up kept growing and growing while cable rates kept going-up. I've been payong $60 for cable and $15 for a DVR to record re-runs of my favorite shows. I found all my re-runs on Netflix for $8 a month. My wife likes to watch American Idol, which is broadcast live. For $8 a month, I found it on Hulu. This leaves sporting events as the only reason to have broadcast TV. I'm not into sports anyway.

Funny, my daughter doesn't even watch real TV. She just picks up the remote and pulls-up Netflix on the Xbox. Half the time, she watches her cartoons on the comfy office chair behind the desktop computer.

Sep. 26 2013 02:13 PM
ron

A couple of things will happen as we move in to the "new age" of communications. One of the key things that will change is eventual lower production costs, but not quality.

Actors, Directors, Writers, etc have had high salaries in the TV and movie industry of the last 50 or so years. And this is rightfully so, media was controlled by a few companies who made huge profits in virtual semi-monopolies and the creators were entitled to a share of those huge profits.

But what will happen as more and more sources of entertainment become available the same amount of money, or more, will be spent by consumers but it will be divided between many more "studios". This will lower the amount made by any specific studio which in turn will lower the amount paid to creator's. Which is kind of sad, but that's life.

But it's also good, focus will move from the Mega star who draws 20 million for a movie and the focus will shift instead to well crafted stories with lower budgets and lesser known, but often more talented, actors, writers and directors.

Additionally technology continues to become less and less expensive to use and create products that are equal to or in some cases better the the commercial market.

In the end what the tightening of belts will mean is much less wasteful spending and studios wanting to get the most bang for the buck.

May. 15 2013 08:14 AM
N.Bates from nyc

I guess it was a "Kafka"-esque experience for you. :D

May. 11 2013 03:06 PM
Mario500

Peter Kafka could have used better words while referring to things he considered inferior in quality during the interview. He could have said "poor" or "bad" rather than the disgusting words he chose to say.

May. 11 2013 07:27 AM

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