ESPN's Big Bet

Friday, August 16, 2013


As the internet economy emerged, many companies zeroed in on niche groups of consumers to stay in business. ESPN, however, made big money bets on huge sports. Bob talks with the Atlantic's Derek Thompson about how that bet paid off handsomely and about Fox Sports 1 - a new competitor in the cable sports market. 

The Who - Baba O'Riley


Derek Thompson

Hosted by:

Bob Garfield

Comments [1]

Bill Smith

Will open by saying I have not read original print story, but based on the interview, Mr Thompson is not well versed with the intricacies of collegiate sports negotiations. ESPN has its position precisely due to the "long tail" sports of women's basketball and college baseball. All the conference contracts carry mandatory requirements for "minor" sport production. The money alone is no longer the key to landing the rights to the holy grail of college football. ESPN certainly strives to minimize financial exposure by focusing on low risk, high return pro sports like the NFL and MLB. The real issue is the false economy of cable subscribers underwriting ESPN (and other networks) ability to continue to bid up rights.

Aug. 20 2013 01:31 PM

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