Ads vs. Ad-Blockers

Friday, August 30, 2013


Niero Gonzalez is the founder of a video gaming site called Destructoid. As the site's readers increased, advertising revenue leveled off and Gonzalez soon realized that almost half of his tech-savvy readers were using ad-blocker software. So he asked his readers "what now?" Brooke talks to Gonzalez about his search for new revenue streams.


Niero Gonzalez

Hosted by:

Brooke Gladstone

Comments [2]


I do not object to text-based ads. I do object to animated ads and pop-up ads. They slow down my browser and can actually make it impossible to read a page at all on my tablet.

I am more than sympathetic to the need for people who make content to get paid for it. And I do think that dedicated users of a web site, as opposed to the casual visitor, do have some obligation in some manner to support the web site.

Sep. 01 2013 05:30 PM
Cam Byrnes from Juneau, Alaska

I can't help wondering who reads online ads. I can't block them or close them fast enough. I don't go to any site to see ads. I'm sorry people can't make money if we block their ad's but they are not making money from me anyway. Nothing drives me from a site more quickly than ads popping up.

Sep. 01 2013 02:51 PM

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