Bob goes to Hollywood to track down the future of television and locates it....in his laptop. A special report on streaming video.
I agree with Denise Matthews that Netflix (I am a subscriber) does not do a great job. Now that there are many channels of distribution it is difficult to get a large enough catalog of shows to satisfy a large audience. The next step is niche distributors that cater to a narrower audience.
I agree that despite all the seeming effort to build on subscribers' interests, Netflix does not do a great job. I wonder why they don't solicit more reviews from viewers that can be accessed through the interface.I would be happy to click on reviews as in this format when deciding what to watch.
Netflix knows better than I do what I like? Not so much. I've been a subscriber for nearly 6 years now and have rated many hundreds of movies, yet I think only about half of the films their algorithm suggests seem interesting to me. (Yes, you could say that, because they know better than I what I'd like, I'm missing a lot of enjoyable movies by simply ignoring their suggestions. But to test that out would entail watching lots of movies whose descriptions don't make them look at all promising. No thanks. Far likelier that they just don't do well predicting the tastes of people who enjoy good movies across many genres.)
In so many of these pieces, the real reason for the switch from broadcast to broadband is missed. It's a technical issue. In the old days (1980) there were only a few channels from the content creators to the consumer. These were the radio frequencies available for TV and radio. As a result, broadcasters had to "push" content to a diverse audience through a dozen or so pipes.
The Internet is not a "channel" system. In effect there is a separate pipe to every single consumer. And they "pull" the content. They choose what they want and when they want it.
The end game is clear: Broadcast will go away completely and the radio frequencies turned over to mobile users.
I'm the slime, huh? Good pull.
Anyone else say to their radio "My Mother The Car" before the theme song started in this segment, as an example of what the old-style TV development gave us?
Love what I hope is a shout-out to "Arrested Development" episode featuring that '60s flop.
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