Fake Online Reviews By Real Fans

Friday, September 27, 2013

Transcript

This week, the New York Attorney General’s office announced that nineteen companies would be fined $350,000 for paying for fake reviews on sites like Yelp. But a study that came out earlier this year says that many fake online reviews, including the most negative ones, are often written by a brand's biggest fans. Bob talks to Duncan Simester, one of the authors of the study and a professor at MIT, about why a brand's fans would leave it bad reviews.

Guests:

Duncan Simester

Hosted by:

Bob Garfield

Comments [2]

Tammyb from Wisconsin

I think any site with reviews would do well to eliminate the star rating system, particularly Amazon. There are trolls who give 1 star to any book which doesn't fit with their narrow political belief system - though of course they haven't actually READ it, they just heard it trashed as Liberal or Leftist or "revisionist" (a popular term for any book dealing with Black History, which is the category I review) on some right-wing talk show.

And then there are the completely clueless online customers who give the BOOK 1 star because it didn't arrive on time, or was damaged in transit. DOH!

Oct. 01 2013 05:27 PM
edmundsingleton from Bronx, NY

Do I care what other people think of a piece of music? Hell no...

Sep. 29 2013 05:41 AM

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