Managing the Media After Tragedy

Friday, May 30, 2014


Following last week’s massacre, residents of Isla Vista were confronted with misery of another kind: the constant presence of television news cameras, reporters, and broadcast vans in the midst of the grieving community. But in the aftermath of such tragedy, the media can play a crucial role in helping those affected make something meaningful out of their devastating loss. As Karen Duffin reported last fall, the template for that kind of PR savvy was established back in 1999, after the massacre at Columbine High School.


Craig Scott, Steve Seigel, Bob Swartz and John Walsh

Hosted by:

Brooke Gladstone


Karen Duffin

Comments [3]

David Blum

I truly wish that On the Media would make a serious effort to edit out the sections regarding Bob Schwartz because and his son Aaron are not victims in any of the ways described or could be understood from everyone else.

Aaron Schwartz was not murdered by a lunatic, kidnapped and left for dead, brutally beaten, or traumatized by a sociopath. He was being charged with a crime and undergoing legal proceedings, and due to many factors committed suicide.

The prosecutor may have been overzealous, but she didn't kill him. Bob Schwartz is not the father of a victim. He is the father of a man who actually committed a crime, but because of the son's vast connections to the technorati he became a heavily embellished martyr. There is no reason to consider the media strategy of Bob Schwartz because there is no strategy to follow that merits the attention.

Jun. 03 2014 01:05 AM
Paul Hard from Montgomery, AL

Thank you! Most helpful. Being asked to talk about my husbands death has often been a mixed bag of pain an release. This provided some perspective.

Jun. 02 2014 08:27 AM
Howard M Thompson

Despite what was said in passing in this piece, I am not convinced that victims and their families (effectively) have a choice to not talk to the media.

May. 31 2014 07:51 AM

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