Managing the Media After Tragedy
Friday, May 30, 2014
Following last week’s massacre, residents of Isla Vista were confronted with misery of another kind: the constant presence of television news cameras, reporters, and broadcast vans in the midst of the grieving community. But in the aftermath of such tragedy, the media can play a crucial role in helping those affected make something meaningful out of their devastating loss. As Karen Duffin reported last fall, the template for that kind of PR savvy was established back in 1999, after the massacre at Columbine High School.