#8 - The Pace Picante Salsa Robot Has Gone Haywire

Thursday, December 05, 2013 - 03:45 PM

This episode of TLDR contains some explicit language.

This has been a crazy season for internet hoaxes. This week, we investigate one we actually deeply enjoyed being fooled by -- about a social media bot for Pace Picante Salsa going insane and inadvertently revealing an entire world of corporate conspiracy. We talk to the comedian behind the hoax, Randy Liedtke, who has his own very funny podcast called The Bone Zone.

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Comments [6]


Seeing this one come around again prompts me to ask why the heck would anyone care at all about this whole salsa bot thing. I just don't get it.

Jul. 20 2014 04:40 PM
Patent Attorney from Germany

Hilarious stuff! Made me giggle.


Feb. 05 2014 06:24 AM
Salgood Sam from Montreal

Liked this, and noted looking at the site you've started covering Hoaxes as a theme? Should make a tag for topic that so we can share them as a group!

Dec. 11 2013 06:23 PM
MoniqueDC from DC of course

Huh? This is amusing? or satire? or anything worth the time? Of all the possibilities for the internet (or for twitter specifically), this has "no redeeming social value" ... just mean and snarky (and offensively vulgar). Why even highlight this as though it has value? Just another validation of the relative quality of twitter (and facebook for that matter). What are you thinking, On The Media?

Dec. 07 2013 05:04 PM

Hey Mason -- Alex just gchatted me to tell me to check out your comment. I totally agree, I think it's a really good point. In a weird way, it also reminded me of watching good improv comedy. How in retrospect part of the fun of it was in watching two comedians make a bunch of comedic choices and adjusting to each other's moves.

Dec. 06 2013 04:44 PM
Mason from Chicago, IL

Something that made the Pace narrative different might have a big role in why it feels different: There were two parties at work, and one of them wasn't "in on it."

The other recent hoaxes have been one-sided "this is what happened" narratives, but with Pace and Kinane, we watched a story evolve. And I think it might be important that Kyle did too -- he was operating under the assumption that his actions, and the consequences they created, were real. That puts the matter more akin to a hidden camera prank than a newscaster lying on air and then, later smarmily revealing how much smarter they are than everyone else for fooling us.

The audience wasn't the only group that got fooled -- so the joke didn't feel like it was on us.

Dec. 06 2013 12:23 AM

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TLDR is a short podcast and blog about the internet by Meredith Haggerty. You can subscribe to the TLDR podcast here. You can follow our blog here. I tweet @manymanywords and @tldr.

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