We're So Excited To Announce A Link To A Blog About Businesses Being Excited About Being Acquired
Thursday, May 29, 2014 - 01:09 PM
Our Incredible Journey is a tumblr with a beautiful, simple conceit. It is just a collection tech startup announcements about being acquired by large tech companies, and the follow up notes saying that their service will be shutting down.
Part of the beauty on this blog is the uniformity of the letters, both in patter and pattern. They always begin with the news that they are incredibly excited that their company is being acquired by a larger one. They simply couldn't be happier. By the way, as of today, it is no longer possible to create a new account. All of our mobile apps will cease to work. Our platform will cease operation on Sunday May 11th, 2014.
Collected like this, they read like Dear John letters. Someone trying, as gently as possible, to tell you that they have found someone more important than you, the consumer. They wish you all the best, and will be divorcing you in short order. They're the kindest, most corporate version of a "screw you."
They tell rich stories without really meaning to. Take a look.