On The Media

Courting the Young Invincibles

Friday, March 28, 2014

With the official enrollment deadline for the Affordable Care Act approaching, the Obama Administration is trying every which way to get the message out.  This effort ranges from ordinary TV ads, to quirkier celeb-filled spoofs, to testimonials from YouTube celebrities. Bob speaks to Joe Rospars, CEO and Co-Founder of Blue State Digital, who served as the principal digital strategist for both of Obama’s campaigns, about capturing the attention of the ever-elusive “young invincibles.”

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