Today marks ten years since the passing of Dave Thomas, the founder of Wendy's. [Full disclosure: The "Frosty," the restaurant's signature frozen dessert, is a particular favorite of our host, Bob Garfield.] Thomas gained fame not only as Wendy's CEO, but also as its folksy TV pitchman, appearing in more than 800 ads. Though his legacy was tainted by some bad calls, it's hard to overstate his skill as a businessman and marketer. 

This anniversary got me thinking about the TV spokespeople I remember most vividly. I came up with a list of ten who've made an indelible impression on my psyche, for better or for worse.