Advertising

On The Media

Sometimes, Native Advertising is Actually Pretty Good

Wednesday, January 08, 2014

I am generally not a fan of advertising of any kind. Print, billboards, TV - no matter how creative you are, I find it an annoying distraction that I try to tune out. But there have been a couple of smart attempts at online advertising recently that were great not so much for their content, but for their rollout. They spoke to me because is was clear that the folks behind the campaigns have a pretty good grip on the internet.

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On The Media

AdBlock Plus: The Internet's Ad Gatekeeper?

Friday, August 30, 2013

After its release in 2006, a browser plug-in called AdBlock Plus gained hero status as an open-source effort to save consumers from obnoxious ads. But in 2011, AdBlock Plus began poking holes in its filter, adding a whitelist of "acceptable ads" that it lets through--some of them for a fee. Brooke talks with Till Faida, AdBlock Plus’ managing director, about his company's policy.

 

5ive Style -- Outta Space Canoe Race

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On The Media

An Ethical Framework for Sponsored Content

Friday, July 19, 2013

Sponsored content, or "native advertising," is increasingly becoming a source of revenue for the financially strapped news media. But this can be dangerous territory since native advertising is often made to resemble the actual editorial content. Bob talks to Steve Rubel, chief content strategist at the PR firm Edelman, about an ethical framework for navigating the murky waters of sponsored content partnerships.

William Tyler - Country of Illusion

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On The Media

AdBlock Plus: The Internet's Ad Gatekeeper?

Friday, May 10, 2013

After its release in 2006, a browser plug-in called AdBlock Plus gained hero status as an open-source effort to save consumers from obnoxious ads. But in 2011, AdBlock Plus began poking holes in its filter, adding a whitelist of "acceptable ads" that it lets through--some of them for a fee. Brooke talks with Till Faida, AdBlock Plus’ managing director, about his company's policy.

 

5ive Style -- Outta Space Canoe Race

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On The Media

Pioneers of the "Soft Sell"

Friday, April 05, 2013

On Sunday, the critically acclaimed AMC series Mad Men launches its sixth season. On Mad Men we see admen scrambling to match their ads to a new era - the 1960's. But in 1955, one real adman saw the future of advertising and it was funny. WNYC’s Sara Fishko tells the story of the pioneers of the "soft sell."

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On The Media

A Modern Version of the "Soft Sell"

Friday, April 05, 2013

Over the past year, the Pabst brewing company, which makes Old Milwaukee, has honed the "soft sell" to a sharp edge, reminiscent of the brothers Bert and Harry Piel. They have been filming spots starring Will Ferrell that only air in select markets. But these spots have an advantage the Piel commercials didn't - internet virality.

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On The Media

The State of the News Media

Friday, March 22, 2013

This week, the Pew Project for Excellence in Journalism released its annual “State of the News Media” report, detailing the health, or in this case the frailty, of mainstream US media online and off. The report contained a litany of grim statistics about the consumption and economics of news. Bob talks to Pew Associate Director Mark Jurkowitz, who says the situation isn’t is bleak as it could be.


Beastie Boys - Multilateral Nuclear Disarmament

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On The Media

Chaos Scenario Revisitied

Friday, December 28, 2012

Back in 2005, Bob explained his Chaos Scenario about the future of media — including TV.  Now, he reflects back on predictions he made and the status of television viewing today.

 

The Who - Baba O'Riley

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On The Media

The Television Show!

Friday, December 28, 2012

An update to On the Media's look at the world of television, originally aired in May, including how the industry is coping with changing consumer habits, the future of the communal viewing experience, and reality TV's reality problem.

On The Media

The Upside of Legal Advertising

Friday, April 06, 2012

Late night ads for lawyers on TV seem like the lowest form of advertising - they prey on the weak and sleep deprived, encouraging them to monetize their misery by starting frivolous lawsuits. But might they actually serve a purpose? In a piece that originally aired in 2011, Bob talks to legal experts as well as the grandfather of legal advertising, and finds that even the sleaziest ad does something for the common good.

 

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On The Media

The NEW "Choice of a New Generation"

Friday, March 16, 2012

For years, Pepsi was the "Choice of a New Generation." The iconic tagline was used in Pepsi advertisements throughout the 1980s, but now the breakfast cereal company MOM Brands is repurposing the phrase to market its Better Oats instant oatmeal. Bob speaks to MOM Brands corporate communications manager Linda Fisher about using an old tagline for a new product.

 

Boots Randolph - Yakety Sax

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On The Media

CDC's Graphic Anti-Smoking Campaign

Friday, March 16, 2012

The Centers for Disease Control and Prevention are unleashing a new ad campaign that graphically depicts the consequences of smoking. The campaign, called "Tips From Former Smokers," is the first of its kind by the federal government.  Bob speaks to CDC director Dr. Thomas R. Frieden about the new commercials.

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On The Media

Advertisers Who Don't Know They're Advertising

Friday, March 09, 2012

Dozens of advertisers have pulled their ads from Rush Limbaugh's radio show. But as The Atlantic Wire's Ellie Reeve found out, some of those advertisers didn't know they were advertising on the show in the first place. Others had already instructed stations not to air their spots during Limbaugh's show. Bob speaks with Reeve and then with Kim Vasey of GroupM who says advertisers not knowing where their ads are running is not uncommon.

 

Battles - White Electric (Shabazz Palaces Remix)

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On The Media

"I'm a Mormon" Media Campaign

Friday, October 14, 2011

The Church of Jesus Christ of Latter Day Saints—otherwise known as the Mormon Church—is expanding a national media campaign to dispel misconceptions the public might have about its members. Brooke spoke with Ron Wilson, the church's manager for internet and advertising, about the campaign and the misconceptions it hopes to correct.

 

The Heath Brothers - "Smilin' Billy"

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On The Media

The Upside of Legal Advertising

Friday, September 16, 2011

Late night ads for lawyers on TV seem like the lowest form of advertising - they prey on the weak and sleep deprived, encouraging them to monetize their misery by starting frivolous lawsuits. But might they actually serve a purpose? Bob talks to legal experts as well as the grandfather of legal advertising, and finds that even the sleaziest ad does something for the common good.

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