On The Media

BitTorrent's Public Image Campaign

Friday, February 07, 2014

BitTorrent is one of those classic "technology is neutral" pieces of software. There are people who are using the protocol in totally benign ways to share public domain and creative commons material, academic research, and more. But it is more notorious for being the protocol that powers a large part of the illegal file-sharing on the internet. The BitTorrent company is aware of its software's less than stellar reputation, and according to Variety, it is waging a PR campaign to win the hearts and minds of Hollywood.

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