Live sports broadcasts account for a big part of your cable bill. Why? Because cable providers know they can count on sports to draw large audiences even as audiences shrink for other types of programming. Peter Kafka of the website All Things Digital returns to talk with Bob about the remarkable rise of ESPN and the importance of live sports to the cable ecosystem. 

Live sports broadcasts account for a big part of your cable bill. Why? Because cable providers know they can count on sports to draw large audiences even as audiences shrink for other types of programming. Peter Kafka of the website All Things Digital returns to talk with Bob about the remarkable rise of ESPN and the importance of live sports to the cable ecosystem.