Friday, December 21, 2012
In 2010, Congress passed the Commercial Advertising Loudness Mitigation Act, also known as the CALM Act, which would keep television commercials from being louder than the programs they sponsor. The law finally went into effect last week. In an interview originally aired in 2010, the Wall Street Journal’s Elizabeth Williamson explains to Bob why regulators haven't been able to turn down the volume of commercials until now.
Wednesday, September 19, 2012
By Brian Horne
Back in December of 2010, OTM reported on the passage of “CALM,” the Commercial Advertising Loudness Mitigation Act, by the U.S. Congress. The act requires broadcasters to measure and regulate the loudness of the commercials they air in very particular ways so that a program with dramatic whispered dialogue isn’t interrupted suddenly by blaring advertisements. It’s been more than a year since CALM was approved, and that means there’s not much time left before the FCC begins enforcing a new set of loudness rules on broadcasters. If all goes well, by December 13th, 2012, audiences will be spared harsh and jarring transitions into and out of commercial breaks. But is there no one who will speak up in defense of blaring “Sunday, Sunday, Sunday!” advertisements before they’re muffled?