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On The Media

The Loudness Wars

Wednesday, September 19, 2012

Back in December of 2010, OTM reported on the passage of “CALM,” the Commercial Advertising Loudness Mitigation Act, by the U.S. Congress. The act requires broadcasters to measure and regulate the loudness of the commercials they air in very particular ways so that a program with dramatic whispered dialogue isn’t interrupted suddenly by blaring advertisements. It’s been more than a year since CALM was approved, and that means there’s not much time left before the FCC begins enforcing a new set of loudness rules on broadcasters. If all goes well, by December 13th, 2012, audiences will be spared harsh and jarring transitions into and out of commercial breaks. But is there no one who will speak up in defense of blaring “Sunday, Sunday, Sunday!” advertisements before they’re muffled?

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