While safe-driving advocates have convinced Americans to wear seat belts and drive sober, there is a school of thought that holds that distracted-driving presents a unique challenge. New York Times reporter Matt Richtel tells Bob that our relationship to our devices is unique because of the psychological hold they can have over us.

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It’s hard to change behavior behind the wheel.  But there’s a precedent: drunk driving. Candace Lightner founded Mothers Against Drunk Driving in 1980, after two separate incidents where her twin daughters were hit by drunk drivers. She tells Bob about the lessons anti-distracted-driving advocates can learn from the drunk driving movement.