Commercials

On The Media

TURNING DOWN LOUD COMMERCIALS

Friday, December 21, 2012

In 2010, Congress passed the Commercial Advertising Loudness Mitigation Act, also known as the CALM Act, which would keep television commercials from being louder than the programs they sponsor. The law finally went into effect last week. In an interview originally aired in 2010, the Wall Street Journal’s Elizabeth Williamson explains to Bob why regulators haven't been able to turn down the volume of commercials until now.

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