Yesterday and today, OTM's very own Brooke Gladstone filled in for WNYC's Brian Lehrer, the mid-morning talk show heard on WNYC and around the country on Sirius radio. Take a listen to the two full shows, or just check out her conversation with Micah Sifry of Tech President. He and Brooke talked about how the Obama and Romney campaigns are using data to both identify key voters, and precisely target them. Take a listen below, and read some background material on Big Data here.

It’s possible for the average person to collect and analyze unprecedented amounts of data about themselves.  What was once the province of extreme athletes and dieters has been democratized and the resulting movement is called ‘The Quantified Self.’  Brooke speaks with Gary Wolf who coined the term, a number of self-quantifiers and MIT professor Deb Roy about what all this personal data really tells us about ourselves.  

If you have an implanted medical device that can collect data in your body, who owns that information?  There doesn't appear to be a clear answer to the question.  Brooke speaks to Hugo Campos, a patient advocate and founder of the ICD User Group, about his unsuccessful attempt to obtain the data collected by his own implanted defibrillator.